Off-page optimization (aka off-site SEO) refers to actions taken outside of your own website to impact your rankings within search engine results pages.
In the SEO world, on-site optimization plays a very important role in ranking your website in search engines, but it doesn’t just stop there. Off-site optimization can help boost the rankings even more and can be the most important action you can take to get higher search engine rankings.
Link popularity can either help improve your website’s ranking or it can remove your site from search engine rankings completely. Link building is an essential part of the optimization process and must be taken into consideration carefully to get your site on top search results.
Link popularity refers to the number and quality of the incoming links that are pointing to your website. Other sites and search engines think alike – if they acknowledge the importance of your website, they will consider it important enough to link to.
Building link popularity can be the most difficult part of offsite optimization. Search engines are picky when choosing links and do not want artificially made or useless links. Many software and big exchange programs like link farms can no longer sustain the standards of these search engines and using them won’t be helpful at all.
What do search engines want?
They want links from authority websites or links from other sites that have a common goal or similar concept as your site. Your website would not only build link popularity by getting an authority site to link to you, but you also gain additional exposure for your website.
SEO Auditors focuses on generating quality and relevant inbound links to your website through a number of trusted sources and proven SEO methods. Our link building strategies are effective and ethical and we offer great link building services tailored to your business.