Onsite optimization (aka on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in search rankings.
When we say on-site optimization, we optimize directly on a particular webpage to get effective search rankings. SEO Auditors works on the visible part of the page, which includes the content (text and images), and the invisible part of the page, which includes all other forms of tags and meta data within the code behind the content.
There’s more to SEO than link building. The onsite SEO is one of the most important processes in optimizing a webpage, which is disregarded at times.
Here are the areas that SEO Auditors will focus on during the onsite optimization process:
- Content– Content is the text seen on the webpage and the visual content that users or searchers come across on websites. It may include text, images, sounds, videos and animations. The significance between the content and the keywords is that your site must have the right keyword density and good content. You don’t have to emphasize too many keywords repeatedly in your content, but you should scatter it equally without overdoing it. The use of text is acknowledged over images since search engines feed on text and not images.
- Title Tag– The title tag is found on the very top of the web browser window that displays the title of your website. Search engines use them to show your website in the search results. Aside from the content, title tags are one of the most significant areas to focus on with onsite optimization and you must make the best title tag possible.
- Meta Tag Description– The meta tag description allows you to submit the description of your page in the search engines that support the tag. This will serve as a short text that broadcasts your site search results. Meta tag descriptions display targeted keywords to indicate the content to people looking for your site and carry a very important role in the ranking of your webpage.
- Meta Tag Keywords – Meta tagsplay a similar role as the meta tag description for highlighting the importance of a website. This is where the intended keywords or key phrases are listed for your webpage. Keyword or keyword phrases should appear on the page visibly if they appear in the keywords tag.
- Keyword Density– This refers to the number of times a keyword or a key phrase is used on a web page. To achieve a good page ranking, keywords should appear on the page 2-3 times. This strategy is the foundation of an effective Search Engine Optimization.
- Alt Tags– Alt tags are quite useful at some point if they are used properly. Alt tags can give a more detailed description of a hyperlinked image and help in navigation when a site has heavy graphics or is being viewed with a slow connection. This will allow visitors to make navigation choices before graphics are fully administered.
- H Tags– H tags (or header tags) are part of the web code we use for the onsite optimization. There are 6 heading elements from H1-H6 and words that appear in this code indicate importance on top of those words in regular texts.
- Sitemap– A sitemap is a separate file that contains links to all the URLs of your website. This file is then submitted to search engines for an instant admission and keeps your URLs up to date in the search engine results.